About Us


Why we created whiteballoon

The idea of whiteballoon grew out of our own experiences as well as those of family and friends. In the days following the death of a loved one, when it can be hard even to function, we saw a need for an easily accessible on-line resource that brings everything together in one place. Whiteballoon is a quiet space where people can reflect, gather their thoughts and make informed decisions about how best to honour and celebrate the life of a loved one. We wanted to make it as simple as possible to discover the many different ways to say goodbye and to find and connect with the wonderful individuals and organisations that can help every step of the way.

While this is an entirely new venture for us, we are bringing together a wealth of experience in business, website design and family support work in the voluntary sector. We hope that we have created a website that will help you at this difficult time.


How whiteballoon can help

Our website is completely free. We simply charge our providers a low, flat-rate fee to have a presence on the site. Our aim is to create a community of compassionate, forward-thinking individuals and businesses that are committed to excellence.


Helping those who are helping you

Supporting the invaluable work of charitable organisations in this field is important to us. Each year, a minimum of 10% of our net profit will be shared between our chosen charities. 


And finally...

The most important thing to say is that it's not about us. It's about the family and friends who rally around; it's about the faith leaders, funeral directors and celebrants who provide comfort, guidance and practical support; it's about the charities and support systems that are always there in times of need; and it's about the thousands of craftspeople, individuals and businesses, big and small, who provide goods and services that might just make someone feel a little bit better when a loved-one dies.

Thank you for visiting whiteballoon.


The whiteballoon team


The whiteballoon team - Amanda German, Pippa Adams & Tracey Norris


Amanda German       Pippa Adams       Tracey Norris



whiteballoon® | e: [email protected] | t: 0203 904 4848

Registered office: The Nexus Building, Broadway, Letchworth Garden City, Hertfordshire SG6 9BL

whiteballoon Ltd trading as whiteballoon is a registered company in England and Wales

Company Number: 11403713 | VAT Number: 309 8344 86