Cookie Policy

Welcome to whiteballoon’s Cookie Policy

LAST UPDATED 14/12/2023

What are cookies

Cookies are small text files that are placed on your computer or device when you visit a website. They are mainly used to make the website work more efficiently by providing information to the website provider.

How we use cookies at whiteballoon

We use cookies to ensure everyone using our site has the best possible experience. Allowing our systems to recognise your browser, capture information and save your preferences for future visits. By continuing to visit our website, you are agreeing to the use of cookies .

How to control your cookies

Most web browsers automatically accept cookies. However, you may delete or disable cookies by following the instructions at: Please note that you may not be able to take full advantage of a website if you disable cookies. Our website uses cookies to keep you logged in, so disabling cookies may impair your experience of the service.

Cookies we use

At whiteballoon, we use a range of cookies.

Strictly Necessary Cookies

These cookies are necessary for the website to function and cannot be switched off in our systems. They are usually only set in response to actions made by you which amount to a request for services, such as setting your privacy preferences, logging in or filling in forms. You can set your browser to block or alert you about these cookies, but some parts of the site will not then work. These cookies do not store any personally identifiable information.

Default_plan_idTo remember the selected plan for the planning tools1st Party – strictly necessary1 year
Cookieyes_consentCookie banner3rd party – strictly necessary1 year
WordPress_secLog in to the website3rd party – strictly necessarysession
WordPress_logged_inLog in to the website3rd party – strictly necessarysession
Wfwaf_authcookieLog in to website3rd party – strictly necessary1 day
__stripe_sidFraud protection for Stripe payments3rd party – strictly necessary30 mins
__stripe_midFraud protection for Stripe payments3rd party – strictly necessary1 year
woocommerce_cart_hashHelps WooCommerce determine when cart contents/data changes.3rd party – strictly necessarysession
woocommerce_items_in_cartHelps WooCommerce determine when cart contents/data changes.3rd party – strictly necessarysession
wp_woocommerce_session_Helps WooCommerce determine when cart contents/data changes.3rd party – strictly necessary2 days

Analytics Cookies

These cookies allow us to count visits and traffic sources, so we can measure and improve the performance of our site. They help us know which pages are the most and least popular and see how visitors move around the site. All information these cookies collect is aggregated and therefore anonymous. If you do not allow these cookies, we will not know when you have visited our site.

Below outlines the analytics cookies we use at whiteballoon.

CLIDMicrosoft Clarity – Identifies the first-time Clarity saw this user on any site using Clarity.Analytics1 year
MUIDMicrosoft Clarity – Identifies unique web browsers visiting Microsoft Sites. These cookies are used for advertising, site analytics, and other operational purposes.Analytics1 year
_clckMicrosoft Clarity – Persists the Clarity User ID and preferences, unique to that site is attributed to the same user ID.Analytics1 year
_clskMicrosoft Clarity – Connects multiple page views by a user into a single Clarity session recording.Analytics1 day
_gat_gatag_UA_179251387_1Google AnalyticsAnalytics1 minute
_gaGoogle Analytics – used to distinguish users.Analytics2 years
_gidGoogle Analytics – to store and count page viewAnalytics1 day

Google Analytics

In order to ensure that the content form whiteballoon remains up to date and is working efficiently, we use Google Analytics, a web analytics service provided by Google, Inc. (“Google”).

Google Analytics uses cookies that track your preferences during your visit to our website. The information generated by the cookie about your use of our website (including your IP address) is anonymised making personal identification impossible. An evaluation is only carried out after the anonymisation process.

The data stored by this cookie is transferred to and stored by Google on servers globally. Google will use this information to evaluate your use of our website, compiling reports on website activity for website operators and providing other services relating to website activity and internet usage.

This information is shared with us and the providers(suppliers), ensuring our service works efficiently. Google may also transfer this information to third parties where required to do so by law, or where such third parties process the information on Google’s behalf. Google will not associate your IP address with any other data held by Google. Further information about Google’s privacy policy may be obtained from:


From time to time we may update our Cookie Policy. We will post any changes on this page and, if the changes are significant, we will provide a more prominent notice (including, for certain services, email notification of Privacy Policy changes). We may also update this Cookie Policy based upon cookie best practices and legal requirements.

All changes, minor or major, will be added to this web page and an update date will be visible if requested. You are encouraged to check back here in order to keep up-to-date with the latest version of this Cookie Policy.

Any questions about this policy can be sent to [email protected]

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